Customer marketing — A framework to drive expansions!

Subha Shrinivasan
2 min readOct 21, 2021

Customer success has been all the rage in the industry today. The genius of businesses in separating out sales or new revenue from relationship building & nurturing is something we need to give our industry gurus major credit for.

And the next logical step is to define customer marketing — marketing that speaks to a customer who is already on-boarded and nurtures them…